Book Recommendation – The Four Steps to the Epiphany
When it comes to your customers – if you already know all the answers, you can completely skip this. However, if you find sometimes find aspects of selling cool new stuff into your market confusing, this book will provide some clarity or at the very least give you some techniques for finding clarity.
Have days where you find yourself banging your head against the wall trying to figure out whether your customer is an early adopter, who just needs to be heard before they buy, or a mainstream customer who will never buy the cool new thing?
It’s in times like those that I have that light bulb moment (followed by the smack on the forehead): This problem sounds painfully familiar. I go to my bookshelf, pull down The Four Steps to the Epiphany, and I’m reminded (you will be, too) that I’m not the first person to tackle this particular problem. There are tried and true solutions. Now if only there were a book to help me to remember this faster!
Melynda B. Caudle, PMP
Cooper Consulting Company
Article and Image Source: Startup Lessons Learned
Missed a past THINGS YOU NEED TO KNOW FOR TODAY? Browse our archive below!
February 14, 2017 – Recruiting in the New Age – Tools drive change
January 24, 2017 – 2017 Technology – Gartner’s Top 10 Trends
January 6, 2017 – Shaking Things Up – Millennials spur government change
December 22, 2016 – Programming Training Means Problem Solving Skills
December 8, 2016 – Accessibility Maps for Cities
November 23, 2016 – Coding Toy Teaches Future Software Developers – Basic coding for tots!
November 8, 2016 – The Evolution of Apps
October 25, 2016 – Comparing Crystal Reports and SQL Server Reporting Services
October 11, 2016 – How ‘Agile’ Changed Security At Dun & Bradstreet – Interesting Interview with CSO
September 27, 2016 – Data Science – Turning big data into actionable results
September 13, 2016 – RSA’s Whitepaper – 2016: The Current State of Cybercrime
August 31, 2016 – Infographic: How Wearables are Revolutionizing Health Care Services
August 17, 2016 – What Keeps Healthcare CIOs and CTOs up at Night?
August 3, 2016 – Project Management in an Agile World (VIDEO)
June 16, 2016 – Strayer@Work Skills Index
May 31, 2016 – Google’s Self-Driving Car
May 17, 2016 – Addressing the Full Attack Continuum
May 5, 2016 – Epigenetics: The Science of Change
April 21, 2016 – State CIO Priorities for 2016
April 11, 2016 – The Cost of Poor Management
March 15, 2016 – The Power of Data
March 1, 2016 – The Internet of Things – IoT
February 16, 2016 – Cybersecurity – Assessment and Compliance